Powerful results that benefit your clients, team and company

User experience standards development

  • Create a useful, usable, desirable customer experience
  • Foster continuous product improvement
  • Grow market share
  • Decrease support costs

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Brand building and management

  • Align products and experience to clients' priorities
  • Attract and retain the right clients, partners and staff
  • Shape business objectives and strategy
  • Expose new growth opportunities
  • Strengthen team culture

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Technology roadmap guidance

  • Establish a reliable, extendable infrastructure
  • Increase performance
  • Decrease maintenance costs
  • Guide research and development investment decisions
  • Align team efforts to achieve shared goals

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User experience strategy services

User experience standards development

Workshops and interviews will engage your team to shape a shared vision. We can assist with:

  • Setting measurable goals
  • Defining metrics to track results
  • Implementation and governance planning
  • Providing tools to communicate standards & guidelines to team members and vendors.

Information architecture

We’ll work with you to prioritize customer tasks and group content into a logical, intuitive, scalable structure.

Content strategy services

Fresh, useful content is essential to achieving an active customer base. We can help by:

  • aligning content needs to customer personas and business goals
  • selecting and implementing a content management system
  • creating a schedule for content updates

Brand strategy services

Brand building and management

Through stimulating dialogue and brainstorm techniques we invite your team’s participation. We’ll guide you through:

  • Defining brand character
  • Identifying your market niche
  • Competitive positioning
  • Experience modeling
Guidelines and toolkits will be delivered to maintain a consistent, professional presence.

Technology strategy services

Technology roadmap guidance

When planning a project or enhancing an existing website or application, it's essential to make sound decisions on what technologies to leverage. Far too often businesses will be sold a technology which doesn't fit their organization and they find themselves with software which doesn't work well, is hard to fix and maintain and costs too much. Our philosophy is to find the best technologies which will have the least amount of impact on the business while maximizing income and minimizing maintenance costs. We look at many factors, including:

  • IT Governance: identifying the current technologies and technical staff available and understanding the inherent value and relationship thereof
  • Skills Momentum: ensuring the technologies are popular enough so that finding trained staff to support the solution will be low cost and easy
  • Market Vertical: making certain that the technologies are appropriate and use best practices for the market space and the business
  • The Future: using "future proof" technologies to ensure the solution can grow with the business and will not need to be replaced in a few years.