Elegant brand platform makes business law firm stand out
Zargar Lawyers + Business Strategists
Zargar Lawyers is a Vancouver based business law firm. The client wanted a distinctive, professional logo to make them stand apart from the competition. As a growing firm, they needed a website and business communications templates that would project a strong unified brand presence and be easy for staff to use.
Discover & Devise
The project began with a discovery session over coffee to determine the client’s communications needs and aesthetic preferences. Our in-depth conversation revealed that the client wanted to convey a polished, elegant look to make the firm stand apart from the typical minimalist legal branding. The new logo needed to reflect the quality and direct personal attention that the firm promises to their customers, and the client felt that incorporating a monogram or seal motif would communicate the right message.
Design & Develop
Logo design: Four well-differentiated concepts were created that incorporated a monogram and seal with different typographic options for the law firm’s name. These were presented and discussed to narrow down and define the client’s stylistic preferences. Progressive iterations with in-person review sessions followed to refine the logo and confirm the colour palette. The final logo was delivered in horizontal and vertical orientations for flexibility, and the seal can also be used as standalone watermark.
Website & communications package: Once the logo design phase of the project was complete the client was eager to commence with work on the branded communications platform. A series of branded presentation and document templates were created in Microsoft Office with built-in colour palettes and typographic styles. The initial phase of the website was launched economically and quickly by customizing a purchased web theme. The website was later ported to WordPress post-launch to enable staff to easily update content, and a blog section was added.
Business cards: The client wanted the business cards to make a memorable impression and project an image of prestige. A preliminary meeting was held with Aalto Interactive, the client and Printing Ink, a local specialty offset printer. Together we selected the stock for the cards and discussed the embossing process. Aalto Interactive worked closely with the printer to ensure a quality end product. The final business cards feature an elegant embossed seal and are printed with a custom metallic ink.
The client was pleased with the results of the project and the consultative nature of their relationship with Aalto Interactive. Today Zargar Lawyers has a unified, personalized presence in the Vancouver legal community, and has continued to grow as a firm.
“As we founded our new law firm, we engaged Aalto Interactive to help us with a logo design and to develop our online presence. The team at Aalto Interactive worked hard from concept through to delivery, and added significant value at every stage of the process. Their dedication to their work is evident by their desire to fully understand the client’s goals, their patience and their timely delivery of the work product. Their ongoing communications through the project resulted in a high quality of client service. We are delighted to have had the benefit of their partnership.”
- Maryam Zargar, Managing Partner, Zargar Lawyers + Business Strategists